Talent Acquisition Attraction & Engagement Manager

Riyadh Air, headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub – a new, digitally native airline, connecting the kingdom to more than 100 destinations.

JOB PURPOSE:

Driven by our people, Riyadh Air will lead the future of air travel!

Our purpose is to pioneer digital aviation, offering exceptional travel experiences through personalized services. We strive to be leaders in digital, environmental, commercial, and aviation domains. To deliver the best for our guests, we cultivate an empowering culture that enables our people to thrive.

As we build this world-class, digital native airline, we are looking for a Talent Acquisition Attraction & Engagement Manager to play a key role in the Talent Acquisition team.

The Talent Acquisition Attraction & Engagement Manager is responsible for developing and implementing strategies to promote Riyadh Air's employer brand and cultivate a positive, engaging culture that attracts and retains top talent. You will oversee employment marketing initiatives, culture programs, and employee engagement activities.

The TAE Manager is also supporting the execution of Talent Acquisition EVP communication, recruitment marketing campaigns, branding collaterals, and operational activities. You will report into the Senior Manager Talent Acquisition Attraction and work closely with Talent Acquisition Team and the Corporate Marketing team to promote the Riyadh Air brand as an employer of choice.

KEY ACCOUNTABILITIES:

  • Assist in planning and executing Talent Acquisition events to enhance the organization's image and attract qualified candidates.
  • Produce compelling employer branding content highlighting Riyadh Air's culture, values, and employee experience.
  • Align branding efforts with current and future hiring needs and retain talent community through effective branding and communication.
  • Support creative ideation and development of social media programs.
  • Support social media strategies and activities to promote the Riyadh Air employer brand across online platforms.
  • Assist with vendor management and client relationship building for events and campaigns locally and internationally.
  • Develop and execute an employer branding strategy to position Riyadh Air as an employer of choice.
  • Oversee employment marketing campaigns across various channels like social media, career fairs, etc.
  • Collaborate with HR and marketing teams on culture and branding initiatives.
  • Measure and analyze data on employer brand awareness, employee engagement, etc.
  • Plan and organize events and initiatives to engage existing employees and boost morale.
  • Manage the company's career portal and social media presence for recruiting.
  • Provide administrative support for events including finance, procurement, logistics etc.
  • Promote Riyadh Air's reputation as a great place to work.
  • Stay abreast of employer branding trends and best practices.

PROFESSIONAL EXPERIENCE:

  • 5+ years of experience in employer branding, recruitment marketing, culture/engagement, or relevant marketing roles
  • Strong knowledge of the MENA region and talent landscape
  • Excellent project management and strategic planning abilities
  • Previous experience of planning and delivering communication plans, campaigns and projects.
  • Outstanding written/verbal communication and presenting skills in both English and Arabic
  • Proficiency with marketing software, social media, and data analytics tools
  • Proven experience developing successful employer/corporate branding campaigns
  • Proven experience organizing events preferably corporate events

ACADEMIC QUALIFICATIONS:

  • Bachelor's degree in HR, Marketing, Communications, or related field

SKILLS:

  • Strong sense of creativity
  • Employer Branding and Recruitment Marketing Expertise
  • Communication Effectiveness
  • Knowledge of Graphics design tools (Illustrator, Photoshop, Canva) preferred
  • Strategic Thinking
  • Event planning
  • Analytical mindset for data-driven decision-making
  • Ability to create compelling content
  • Familiarity with market trends and employee perspectives
  • Customer/Employee Focus

COMPETENCIES:

  • Teamwork & Collaboration, building partnerships and working collaboratively with others as a team to meet shared objectives.
  • Leads/Develops Talent, creating a climate where people are motivated to do their best to help the organization achieve its objectives.
  • Communicates effectively, developing and delivering multi-mode communication.
  • Flexible & Adaptable, operate effectively, even when things are not certain, or the way forward is not clear.
  • Customer Focus, building customer relationships and delivering customer centric solutions.

This role is specific to Saudi nationals only.

The city that is already transforming the way we live is now redefining the way we fly. Riyadh Air, a brand-new chapter in the sky. The new national airline that’s shaping the future of flying.