Manager - Sales Development

Riyadh Air, Saudi Arabia’s new national airline is looking for global talent to build on our ambition to be the World’s most inspiring airline with an exceptional guest experience. 


Contribute the formulation of short to mid-term (indirect) sales strategies and act as the main point of contact between HQ and outstations for matters related to sales development across the network.



Strategic implementation

·       Contribute to the execution of Riyadh Air Distribution strategy by managing the day to day relationship with Global Sales Agents (GSA) which represent Riyadh Air, local to markets where direct presence is not viable.

·       Proactively drive short, mid and long term sales strategy and Go to market strategy for RX in line with organizational need

·       Manage all resources to ensure optimum utilization, control items of expenditure to pre-determined budgetary levels by maintaining a strict cost control policy, in particular commission costs of our GSAs and all other distributions, training and manpower development.


Operational Accountabilities

·       Direct interface to Regional Commercial Managers providing the right intelligence, alerts, guidance and support for any commercial needs acting as their first point of contact in HQ.

·       Coordination of closure and opening of new stations it terms of assets/legal/staff/etc.




Stakeholder Management

·       Act as a central focal point to the commercial organization serving as link with HDQ departments (Revenue Management, Network Planning, Procurement, Digital, Marketing, Legal) and outstations.

·       Be the modern retailing champion advocating and implementing the usage of modern retailing across different market segments including but not limited to trade, corporates, government sales, sales outlets and own direct channels.

·       Represent RX as the Senior Executive when interfacing or negotiating with external vendors, Governments, Civil Service, GSAs, Travel Agents, Handling Companies and other organizations.

·       Interface with rest of the Distribution and Sales Support organization.


Operational Excellence

·       In depth analysis of findings/changes to outstations and/or departments impacted by necessary action. Continuously explore areas, identify opportunities and perform strengths and weaknesses assessment for markets to generate common revenue/cost saving targets.

·       Focused on implementing initiatives to drive the distribution cost downwards.

·       Standardize and automate sales procedures and processes aligning to the vision of organization to improve yield and reduce costs.

·       In co-operation with Marketing department, implement best practices to standardize Marketing framework across outstations ensuring right brand guidelines and penetration to right market segments.

·       Conduct review of initiatives and identify areas that require improvement and highlighting major concerns. Follow-up, manage and liaise with regional sales and Sales Management in HQ on the implementation of the remedial action recommended with the aim increase success of planned activities.


Processes and Procedures

·       Accountable for driving the simplification, standardization and documentation of procedures in the whole Sales and Distribution organization.



·       Assist in preparing daily, weekly, monthly and yearly sales reports to and other stakeholders in the Riyadh Air Commercial organization.


People Management

·       Responsible for managing a team, setting their KPIs and complete all stages of performance management system making sure they are developed and equipped to perform their duties.

·       Develop teamwork and provide leadership guidance and support to all staff in the team.


·       Undertake any other duties that may be assigned by Director-Indirect Sales




·       Minimum 7 years of experience in Sales, Distribution or e-commerce.

·       Travel agency or Airline Industry experience a must.



·       Minimum Graduation or 3 years undergraduate diploma in relevant discipline.

·       Post graduate qualification is desirable but not mandatory



·       Sales or sales operations experience in the travel industry, preferably in the airline industry and about modern retailing techniques.

·       Significant managerial experience.

·       Good knowledge of the Airline business and new generation retailing and reservation systems. 

·       Strong negotiation skills, internally and external to the organization.

·       Ability to influence internal and external counterparts.

·       Distinct process-oriented thinking.

·       Process documentation and documentation management culture.

·       Ability to create healthy working relationships with own team, giving clear managerial directives.




·       Excellent command of written and spoken English is essential (Arabic a plus).




Drives Results – Consistently achieving results, even under tough circumstances.

·       Pushes others to achieve results.

·       Leads others to persist despite setbacks or obstacles.

·       Fosters a sense of urgency in the team for reaching goals and meeting deadlines.

·       Drives a track record of success for the team.


Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

·       Adjusts communication content and style to the audience and a diverse set of stakeholders.

·       Breaks down communication barriers between others.

·       Encourages candid and open communication among groups.

·       Practices active and attentive listening skills to verify understanding.


Teamwork & Collaboration – Building partnerships and working collaboratively with others to meet shared objectives.

·       Credits others for their contributions and accomplishments.

·       Encourages people to express their views openly.

·       Facilitates effective collaboration among co-workers and external partners.

·       Involves others in making decisions on behalf of the group.


Strategic Mindset – Seeing ahead to future possibilities and translating them into breakthrough strategies.

·       Clarifies the organization's vision and strategy and ensures that efforts are prioritized to support them.

·       Creates strategies that leverage organizational advantages and emerging trends.

·       Leads the team to pursue possibilities that will create sustainable value to the organization. 

·       Thinks beyond the day-to-day, taking a long-term, big-picture view of the organization.


Cultivates Innovation – Creating new and better ways for the organization to be successful.

·       Nurtures and develops promising ideas through prototyping and experimentation.

·       Challenges others to develop breakthrough solutions.

·       Ensures that varied perspectives are included in the process of innovation.

·       Encourages others to address challenges in new and better ways.

This opportunity is closed to applications.